Russia is preparing a new range of souvenirs including a line of perfumes and scents, drawing inspiration from its most iconic sites, in a bid to rebrand the country to make it more appealing to tourists.
As Russia’s relations with the European Union and United States have plummeted over the crisis in Ukraine, the Russian tourism industry has suffered. The country’s tourism companies’ union last month reported that in the space of a year the number of Russian tour operators has halved. Tourism hubs have been particularly harshly hit and this month there were reports that the number of people visiting …read more
Source: Newsweek
