Russia and China’s soft power appeal is gathering momentum, while Turkey’s is on the wane, according to a public relations firm survey.
Soft power refers to a country’s international standing, not via traditional coercive means such as military might or economic blackmail, but other factors that make it more appealing and influential to other states, such as culture, sports and trade.
London-based Portland annually compiles a top 30 of the strongest soft power states in the world, combining objective factors such as education ratings, government and social media engagement, with polls about how each country’s cuisine, luxury goods and art are …read more
Source: Newsweek
