: :inin Kyiv (EET)

This is why you crave beef: Inside secrets of Big Meat’s billion-dollar ad and lobbying campaigns


Sleek seems like a good word to describe the offices of the National Chicken Council (NCC) in Washington, D.C. The sleekness begins on the street. The building at 1152 Fifteenth Street, which houses the NCC, is ultramodern, enclosed in glass, with a lavish lobby that echoes my footsteps as I walk in. Up on the fourth floor, I’m greeted by NCC’s senior vice president Bill Roenigk—a jovial man who looks exactly like a “Bill.” Roenigk leads me into a conference room where we sit at a large, oval table. Even though there are some vintage photos of farmers on the …read more

Source: Salon

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