: :inin Kyiv (EET)

Kazakh ‘#Explorestan’ tourism branding seeks to take sting out of ‘Stan’


The Astana Times provides news and information from Kazakhstan and around the world.
ASTANA – Kazakhstan’s tourism brand was presented to the general public Dec. 7 at Astana’s Travel Media Talks international forum and will soon be submitted for state approval.
Rashid Kuzembayev. Photo credit: Kazakh Tourism Facebook Page.
Tourism industry development is a state policy priority, as indicated by the 100 Concrete Steps to Implement Five Institutional Reforms initiative, the Strategic Development Plan until 2020 and Kazakhstan 2050 Strategy. The Kazakh Tourism national company has been institutionally developing the country’s tourism industry since 2017, and a state law and programme are underway.
Kazakh …read more

Source: The Astana Times

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