The Spanish telecoms giant is boosting its advertising division.
Spanish telecoms company Telefonica is in talks to acquire the British mobile geolocation data startup Statiq for $4.2 million (£3.5 million), according to multiple industry sources.
Not all the paperwork has been signed but deal is likely to be announced as soon as this month once all the legal checks have taken place, the sources say.
Statiq processes “billions” of location data signals to identify the places people visit and build consumer profiles. That data allows advertisers to better target ads based on a user’s physical location and also measure …read more
Source: Pulse Nigeria
