There are already upwards of 70 million AK-47s in circulation worldwide. But amid unrest global criticism of Moscow and EU and US sanctions, the state-owned Russian company responsible for the gun’s production is trying to rebrand itself. In Moscow on Tuesday, the Siberian company behind the rifle unveiled new slogans (“protecting peace” one of them) and a red and black logo shaped like the letter “K.” The new logo appeared on the gun’s ammo magazine and Sergei Chemezov, head of a state company with a controlling stake in Kalashnikov, said he hoped the brand would reach Apple’s level of recognition …read more
Source: Business Insider
