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A seaweed-based rum is giving this company a new lease on life after COVID-19 decimated its bartending business


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The Yorkshire Explorer Distillery makes rum using local seaweed. Its first batch sold out in less than two weeks.
Though the company launched two years ago as side business to an events company, the sales of its gin and rum have allowed both businesses to stay afloat during the pandemic.
The company credits the rum’s success to its emphasis on local produce and natural ingredients.
Visit Business Insider’s homepage for more stories.
Alcohol sales have boomed during the pandemic — and so has the market for local produce. One English company is combining these by flavoring its rum with local seaweed.The Yorkshire …read more

Source:: Business Insider

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