: :inin Kyiv (EET)

The 10 things in advertising you need to know today (AAPL)


ReutersGood morning. Here’s everything you need to know in the world of advertising today.
1. How “deceptive” sponsored news articles could be tricking readers — even with a disclosure message. A study found that 60% of readers do not notice the sponsor disclosure label placed at the top of paid-for articles.
2. The ad agency CEO accused of “constant racist and sexist slurs” against his staff in a lawsuit has resigned. Gustavo Martinez, CEO and chairman of ad agency J. Walter Thompson, will be replaced by the agency’s chief client team officer Tamara Ingram.
3. What 10 famous logos would look like if …read more

Source: Business Insider

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