: :inin Kyiv (EET)

The 10 things in advertising you need to know today (TWTR, KO, PUB, WPPGY)


Coca-ColaGood morning. Here’s everything you need to know in the world of advertising today.
1. Coca-Cola has managed to upset both Russia and Ukraine with a social media blunder. The company decided to first include an image of the disputed territory of Crimea in its New Year message posted to social network VK, before then erasing it.
2. YouTube might spend more on content than Netflix. With a budget of $5 billion in 2016, Netflix is expected to spend more on content in 2016 than HBO, Amazon, Hulu, and Showtime combined — but YouTube is paying back around $5 billion to its …read more

Source: Business Insider

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