Good morning. Here’s everything you need to know in the world of advertising today. 1. Twitter has acquired India-based mobile marketing startup ZipDial for an estimated $30 million to $40 million. The deal will bolster Twitter’s efforts to grow users and revenue in emerging markets, but ZipDial’s insights on how to turn the simplest elements of mobile into strong commercial media platforms should also hope strengthen its entire advertising offer. 2. Apple has stopped developers in Crimea from creating apps for the App Store. It follows new US sanctions. 3. Facebook says it adds more than $200 billion to the …read more
Source: Business Insider
