Tourism experts expect that Germans will rank first place for the most tourists visiting Egypt in winter, followed by Ukraine.
The Tourism Activation Authority implemented an advertising campaign in the German market at a cost of $5m presented in television, outdoor, and radio advertisements.
Hany Shoukry, executive chairperson at the award-winning marketing company J.WalterThompson Cairo (JWT), said that Germany is one of the largest markets to respond to campaigns. It is expected that it will occupy first place in terms of the number of tourists visiting Egypt.
Shoukry explained that Italy is currently another promising country, followed by Ukraine, Poland, and the Czech …read more
Source: Daily News Egypt
