: :inin Kyiv (EET)

Soft power, investment, and tourism promotion: Egypt transforms into hosting hub for major tournaments


Egypt has recently succeeded in grabbing the world’s attention and gained the confidence of international sporting federations and regional organisations.

This is in large part thanks to its repeated success in hosting major sporting tournaments and events at the regional and global levels. This has brought significant investment returns to the country, in addition to the soft power gained from its success in organising these tournaments.

Egypt has also undertaken large-scale promotion at the tourism level, despite the difficult conditions caused by the novel coronavirus (COVID-19) pandemic, which has seen sport tournaments and events cancelled worldwide.

Minister of Youth and Sports Ashraf Sobhy …read more

Source:: Daily News Egypt

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