Sir Martin Sorrell, chief executive of the British advertising conglomerate WPP, gave his assessment of the economic and political forces affecting the advertising industry in the company’s latest financial results on Wednesday. The upshot: Companies are still being super-cautious because of a “cocktail” of economic, political and business risks, focusing on controlling costs to reach profit their profit targets rather than investing for the longer term.
Why that matters to this blog: Simply, that spending decisions by executives at big corporations will affect the amount of money available to media companies that rely on advertising to pay for journalism.
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Source: European Voice
