: :inin Kyiv (EET)

Ice Bucket Challenge, Meet Ukraine’s ‘Blood Bucket’ Challenge


Can this blood bucket challenge video make the Ukrainian cause go viral? Screenshot from YouTube.com.
A group of European youths are attempting to draw attention to the conflict in Ukraine by putting a gory twist on the infamous Ice Bucket Challenge. This time around, the buckets are filled with metaphorical blood.
The initial meme, #IceBucketChallenge, took Silicon Valley, the US, and the rest of the world by storm earlier this year, raising awareness about the neurodegenerative disease amyotrophic lateral sclerosis (ALS) and soliciting donations to research. There have since been many spinoffs of the challenge for other causes, with various substances …read more

Source: Global Voices

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