When McDonald’s opened its first Russian restaurant in 1990 in Moscow, it was not unusual to see wedding receptions held there, so strong was the appeal of the quintessential American brand at the end of the Cold War.
In recent years, with U.S.-Russia ties increasingly frosty, the fast-food chain has pursued a different strategy: Go native.
“We say it every time: We are a Russian company,” Khamzat Khasbulatov, the head of McDonald’s Russia, told Reuters. “I don’t think there’s a single company that can call itself more Russian than us.”
Nearly all the restaurant’s suppliers are Russian and its executives are all Russian, …read more
Source: Magazetini
