: :inin Kyiv (EET)

How Armenia lost its Eurovision mojo – or the fickle appeal of singing in your own language


Nearly 20 years ago, a rule change allowed countries to compete in English. But this year has seen a huge rise in countries singing in their native tongue.

Don’t get me wrong, Armenia is great at a lot of things. Playing chess. Producing superstar business dynasties. Stuffing vine leaves. Squeezing pomegranates. All the skills. But nowhere is it more revered in popular culture (aside from all Kardashian content) than Eurovision.

Although it’s never won the thing, it has a cult status among Eurovision fans for always doing fairly well with memorable refrains, catchy beats and exotic concepts.

My personal favourite was …read more

Source: New Statesman

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