British politicians of all parties have long appeared on the Kremlin channel, now called RT. So why is it only just catching up with them?
For a television channel whose weekly reach is less than that of ITVBe +1, the profile of RT (formerly Russia Today) in the UK is conspicuously high.
The £310,000 it spent on an advertising campaign on London’s transport network – posters carried messages including “Watch RT and find out who we are planning to hack next” and “Beware! A ‘propaganda bullhorn’ is advertising here” – late last year no doubt helped.
One reason for RT’s high …read more
Source: New Statesman
