The importance of emotions over “facts” is something that the Leave campaign seemed instinctively to understand.
In a recent BBC documentary a woman stood crying in front of a selection of potatoes at the supermarket. There was a dizzying array of potatoes on offer – but she just couldn’t choose between them. The presenter, David Eagleman, explained that this was because the part of her brain that enabled her to use emotion to make decisions was damaged. All she had left was cold, hard, facts. And they were of no use to her when deciding between minutely differing potatoes.
To …read more
Source: New Statesman
