: :inin Kyiv (EET)

Bulgaria Launches EU-funded Advertising Campaign to Boost Domestic Tourism


Bulgaria’s Ministry of Tourism has launched a campaign to advertise 50 little-known tourist sites around the country.
The financing for the campaign is provided under a project worth BGN 1.9 M, VAT excluded, under the EU operational program “Regional Development”.
The project aimed at promoting domestic tourism involves TV spots for the 50 sites, to be aired by three TV channels with nation-wide coverage, advertorials, and a new website offering information about the sites.
The project is to be completed by August 2015.
The official website of the campaign, myastoto.bg, will be launched in February and will allow tourists to share their experiences with …read more

Source: Novinite

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