Bulgaria has launched a large-scale promotion of its resorts and tourist sites via four pan-European TV channels as part of steps to make up for a drop in the number of visitors from Russia and Ukraine.
Tourism Minister Nikolina Angelkova said on Thursday increased interest from tourists from Austria, Germany and France is expected as a result of the EUR 2.5 B (VAT excluded) promotion campaign funded through the European Union’s Operational Programme Regional Development.
Eurosport, Euronews, Discovery Channel and National Geographic Channel have already begun airing TV spots, including one focusing on cultural heritage and historic sites. The four channels cover …read more
Source: Novinite
