Cultural artefacts and sites were stated to be the most common associations tourists have with Bulgaria.
The findings gathered after a communication campaign point to the fact that Germany is one of the major markets in Europe with an overall positive image of Bulgaria as a tourist destination. Romania is a key market in terms of revenue, while tourists in Poland, Russia and Ukraine show an overall positive perception of the country, with more room for development. The program was communicated through TV and print media there and reached over 59 million people, surpassing the 40 million predictions.
Among the goals of …read more
Source: Novinite
