Author Susan Delacourt argues that Canadian politics has been transformed during the past 15 years by modern scientific marketing, led by the Conservatives and with the other two major parties now following suit. Delacourt’s 2013 book, Shopping for Votes, was prescient: indeed, surveying the landscape of Election 2015 so far, it can be a struggle to perceive anything but marketing, segment by segment, amid the murk.
It seems less a clash of competing national visions — though the parties would have us believe otherwise — than it is a fierce competition to carve out potent micro-niches of the population, whose targeted …read more
Source: Ottawa Citizen
