As terror incidents cause tourism to cool off in Turkey and social media spreads images of US police shootings, a country’s reputation has perhaps never been so easily made and broken.
That is the warning from a study which ranks how 70 nations around the world are viewed in the eyes of its ever-observant international audience. Sweden took the crown from last year’s winner Australia, and Canada won second place under current Prime Minister Justin Trudeau.
“Countries’ reputations take a long time to build but can drop in an instant,” said the 2016 Most Reputable Countries report by the Reputation Institute, which …read more
Source: Pakistan Today
