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How ISIS Succeeds on Social Media Where #StopKony Fails


A map of the top 50 Twitter PR presences in the UK and their respective followers ( Porter Novelli Global/Flickr ) Social networks offer an incredible tool for tapping into the collective unconscious, a virtual Jungian arena in which competition might be expected to amplify the critical values and anxieties of millions of people in real time. In early 2015, these critical issues included the ambiguous color of a random dress, the so-called Islamic State, and llamas—in that order. Tweets Per Day: Llamas, Dress, and ISIS (February 1—March 3, 2015) Twitter mentions for llamas are indicated in orange; dress …read more

Source: The Atlantic

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