Russian manufacturer of assault rifle that became the weapon of choice for guerrillas around the world has a slick rebrandingEquipped with a shiny new logo, shrugging off US sanctions and claiming its guns are “protecting peace”, the Russian weapons manufacturer Kalashnikov launched a major rebranding drive in Moscow on Tuesday.Kalashnikov Concern, a new overarching brand that includes the famed assault rifles as well as hunting and sports weaponry, paid a leading Russian agency to design a new brand and renew its worldwide image, even as US sanctions against Russia have stopped orders of the rifles from the US and Canada. …read more
Source: The Guardian
