Saatchi agency hired to run range of projects, from ‘rebranding’ Ukraine to influencing Russian-speaking minorities in Baltic statesBritain is seeking to counter a cold war-style “information war” by investing in a range of projects, from “rebranding” Ukraine to influencing Russian speakers in Baltic states.The UK’s efforts have included hiring M&C Saatchi – the advertising agency synonymous with Tory election campaigns – to run a project with the Foreign Office to rehabilitate Britain’s ally Ukraine, including using social media to target viewers of the Eurovision Song Contest, which was hosted by Kiev this summer. Related: Envoy welcomes Russian idea for UN …read more
Source: The Guardian
