: :inin Kyiv (EET)

Beyond Influence: Rethinking Elites in the Brave New World


By Katharina Schramm, Graduate Student in Accounting & Finance, University of St. Gallen Aldous Huxley was fascinated with elites. In his novel Brave New World (1931) he creates a society of Alphas ruling over Betas, Deltas, Gammas and Epsilons in a caste system state order. The rules of society are simple. 1. Stability is valued over anything else – particularly anything that could engender fractures to the citizens’ superficial sense of happiness. 2. The state religion is Fordism, modelled after the principles of Henry Ford: History is bunk, what counts is efficiency. 3. Truth and science are replaced by Soma, …read more

Source: The Huffington Post

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