: :inin Kyiv (EET)

Cambridge Analytica’s Kenya election role ‘must be investigated’ – Nasa

A full investigation must be carried out into a UK consultancy firm which helped take President Uhuru Kenyatta to victory, Nasa has told the BBC.

National Super Alliance official Norman Magaya accused Cambridge Analytica and the ruling party of trying to “subvert the people’s will”.

Cambridge Analytica bosses were apparently caught on camera boasting of the control they had exerted in Kenya.

The company denies any wrongdoing.

Uhuru’s Jubilee party have downplayed the impact of the group, saying they employed the company’s parent company, SCL, to help with branding.

Jubilee vice chairman David Murathe told news agency Reuters: “They were basically branding and all that …read more

Source: The Star

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