Jubilee has contracted the services of global data mining company Cambridge Analytica in the run-up to the August presidential election. The party will also use the British PR firm BTP Advisers that successfully managed the TNA campaign that brought President Uhuru Kenyatta to power in 2013. READ: Uhuru sets up six strategic teams to run his re-election Cambridge Analytica is credited with helping President Trump to win the American presidential election last November and with helping the Leave side to win in the Brexit referendum in the UK last June. It has been described as a “psychological warfare firm”. CA, …read more
Source: The Star
