Polish brewer Tomek Porowski knew he was taking a gamble when he opened his business in 2011. In a country obsessed with pure, strong vodka, he decided to produce, a light, sweet, low-alcohol beverage — apple cider.
“I couldn’t afford to start a winery, so I decided instead to start [making] cider,” Porowski told TIME. With his friend, Marcin Hermanowicz, who lives in Grojec, the orchard capital of Poland, they launched Cydr Ignacow with the intention of selling it to a small city-slicker niche.
Their business was a success, and as their cider started appearing in more bars and restaurants with each …read more
Source: Time
