Oksana Zharkova, head of Avon in Poland, the Baltic states and Finland, talks about a company famous for its print catalogs is surviving in the digital age, how women make decisions on which cosmetics to buy and how the beauty industry has changed in Poland and around the world over the years
by Remi AdekoyaHow have clients of the cosmetics industry changed over the years both in Poland and globally?
Everything has changed, or rather there have been changes in every single element of the business. Let’s start with the channels. Nowadays, clients aren’t satisfied with only one shopping channel, they expect …read more
Source: Warsaw Business Journal
